![]() ![]() ‘Assembling’ the car that I wanted to receive offers for was very quick and easy. How easy to use was the site? – Very easy.Finally, I enter my post code so that I can start receiving offers from local dealers (see Fig. ![]() I can imagine that the average user of Carwow is familiar with these terms, but it would nevertheless be good to make the experience as intuitive and self-explanatory as possible. Perhaps a minor point, but I think it would be good if some of the abbreviations used throughout the process were explained or if there was an easy way for me to find out about things like ‘RRP’ and ‘MPG’. I’m then presented with a recommended retail price (‘RRP’) (see Fig. Getting started, what’s the process like (2)? – After selecting the model that I’d like to receive offers for, I can then choose a colour and any additional features.I then select an engine (petrol or diesel) and a gearbox (automatic or manual), after which I’m presented with a screen through which I can indicate which models I’d like to receive offers for (see Fig. Indeed, once I’ve chosen a make (Toyota), I need to choose a model (see Fig. Whilst doing this I was thrown slightly by the fact it also mentions “next choose a model” I wasn’t sure whether I needed to click on this (it turned out to be non-clickable) or whether this was just a signpost, meant to give an indication of the next step (see Fig. Getting started, what’s the process like (1)? – I start the process by clicking on the “Choose car” button (see Fig.I’ve drafted some alternative copy suggestions in Fig. However, it would be good to spell out the user benefits more clearly, outlining why people should be using Carwow over the tons of other car sites out there. Experience new car buying without any of the hassle or uncertainty”. The copy used on the first screen could be a tad more self-explanatory in my opinion. Rather than trying to cram as much info as possible into prime real estate, Carwow has gone for a parallax design which works really nicely. How does the site explain itself in the first minute? – I love the uncluttered design of Carwow’s homepage (see Fig.My quick summary of the site (before using it) – I expect to be able to compare prices from different car dealers, and I expect to be able to read reviews of what other people think of a particular car.This bit of news drew my attention and I searched for Carwow’s site. How did this site come to my attention? – London-based Carwow recently secured additional funding in a Series A round, led by Balderton Capital.This all sounds very promising, let’s have a closer look at : It’s then up to the buyer to decide whether to contact a dealer based on their offer, either by anonymous messaging through the Carwow platform or by giving the dealer a call. Users can compare offers by price, location of the dealer, reviews by other users and what’s actually in stock, all done in a very transparent fashion. they receive offers directly from dealers. Once a user has specified things like a car’s make, model, features, etc. Carwow’s proposition is effectively a reverse marketplace enabling users to specify the car that they would like to buy and attracting offers based on their specifications. The promise here is that people will “Experience new car buying without any of the hassle or uncertainty”. “Be a happy car buyer” is what it says on the homepage of.
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